For the love of all things vintage, clever, designed, and/or delicious, we celebrate objects and rituals in all their glory!
plainMADE for BLANC
I'm SOOOO stoked about these limited edition of 30 hand-painted and screen printed posters I had specially requested Chelsea Heffner of plainMADE to make for BLANC!!
I literally thought of the idea randomly while working on something else , texted Chelsea right away, she totally got on board with it, we bounced off some ideas over the phone, she painted and printed them, I got them in the mail, and VOILA! we got ourselves some beautiful BLANC prints made! She's amazing.
It's been super fun art directing the event, especially it gave me a great reason to collaborate with talented people to do fun special projects like this! But the main intent in making these posters is meant to offer something (like a special souvenir) to further extend the concept of BLANC even after the event ends.
As I started thinking about ideas for the posters, I was thinking more of what the sense of white means and what that could look like.
I started throwing out words to Chelsea and started thinking more about natural phenomenons like light, fog, cloud, fluffy, air, water, transparent, reflection....and gradually lead to other mood words like simple, pure, airy, austere, clean, calm, quiet, mysterious....
And final result is this...
Looking directly from the front, you can only see the soft gray and light color hues over lapping each other.
and looking at the print from a different angle......
....and changes from another angle.
I just REALLY love the subtlety and personally think the effect she did added a lot of depth. It's simply magical...
All these prints was SO spot-on in conveying all those concepts that I had in mind... It's as if Chelsea was able to read my mind better than I can!! creeepy~!
These will all be for sale on both days of BLANC preview party (and if they don't sell out) will also be available at the BLANC popup the next day!
Sorry to say that I get first dibs! yes!